10.5 Planning Your Sales Page


"Decide the effect you want to produce in your reader."

Robert Collier

Writing a ‘sales’ page about your offer can feel a bit yuck. Well, at least, that’s how I used to feel about it!

I prefer to call it a ‘service’ page. Feels better, doesn’t it?!

You could give me someone else’s sales page to write and I’d get it done in a matter of hours. 

But when it came to selling myself, erm, well . . .

So . . . to help avoid that squirmy feeling of having to brag about something you haven’t actually delivered yet, here is a round-up of 20 questions you need to answer first, which will reduce the pressure when it comes to actually doing the thing!

As always, you’ll be glad to hear it’s all about keeping it simple. 

And besides – as teachers, we are selling all the time! We sell our subjects at open evenings, we sell the schools we work in to parents, we sell ourselves to get promoted. 

This is no different!

Ready? Download the PDF, and let’s do this!

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