10.1 Non-Salesy Seller Mindset

"The most effective sellers lead with the mindset of wanting to help versus wanting to sell. They ask themselves how their product can genuinely help their customers by internalizing the benefits and value. This helps sellers to view their world through a lens of understanding and empathy instead of a transactional lens.."

Matt Ehrlichman

I get it – the word ‘sales‘ can evoke some pretty icky feelings in us.

We don’t want to sell – we just want people to come to us, right?

When we think of ‘selling’ in terms of ‘serving’ – we can shift this feeling completely. It’s magical . . .

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